Great question!
While the fill-in-the-blanks templates are 99% done for you when you add your own details, the content changes in such a way that it’s unique to YOU.
Plus you can edit the templates in any way you like, and add your own flavor to make them match your existing content.
(And the reality is this… there are just so many different templates included, that it’s impossible that you’ll use the exact same combination of templates across your email sequences as someone else does!)